Official: Rakuten Will Be The New Sponsor Of Barcelona From 2017-18

Official: Rakuten Will Be The New Sponsor Of Barcelona From 2017-18: Football club Barcelona have officially announced their new sponsor. A Chinese E-Commerce company Rakuten will be the main sponsor company Barcelona from season 2017-18. It is said that the deal is worth about €220m over four years. In the history of football, this is the highest sponsor deal of any company.

Official: Rakuten Will Be The New Sponsor Of Barcelona From 2017-18



Rakuten is new sponsor of Barcelona

Earlier it was expected that Barcelona could sign deal with Alibaba, but Rakuten will be the new sponsor company of FC Barcelona. Right now Barcelona's sponsor is Qatar Airways whose contract is coming to an end next year. According to the new deal, Barcelona will receive about 55 million Euros per year from Rakuten.
Josep Maria Bartomeu, President of FC Barcelona: We are delighted with our agreement with Rakuten, a global brand in innovation whose experience and know-how in the fields of big data, communications and e-commerce will contribute to the future success of FC Barcelona.
This new deal between FC Barcelona and Rakuten is worth at least €55m per season, with bonuses of €5m and €1.5m respectively for each Champions League and La Liga trophy won during that period. It has surpassed record of Chevrolet with British football club Manchester United.
Hiroshi Mikitani, Chairman and CEO of Rakuten Inc.: I am very excited about joining the Barça community as I have personally followed the team for decades and have long admired their unique playing style and professionalism, their commitment to success and their culture of nurturing young talent – all values we share at Rakuten
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